The Most Common Errors Made by Small Business Owners When Engaging in Digital Marketing

Small business owners need to know that digital advertising is just as good as traditional advertising and is a great way to reach a larger market.

One of the biggest errors entrepreneurs make when it comes to digital marketing involves underestimating the volume that is required to make an impression online. Many think that all they have to do is create websites or social media accounts, and orders will begin to flow in.

We’ll discuss five common mistakes business owners make in digital marketing.

1. The wrong target audience is being addressed.

It’s great to advertise to a wide range of people to increase exposure, but it’s not productive to advertise to everyone. Be aware that more does not necessarily make a difference, particularly when you’re communicating to an unqualified audience. It is important to know what your audience wants and to send them messages they will like.

2. Chasing is not appealing.

Another mistake that small businesses make is to constantly pursue their customers by pushing products or services on them. When you chase after your customers, you push them away by being too eager. Successful marketers design systems designed to inform and draw attention.

This is where inbound marketing comes into play. According to Wikipedia

Inbound marketing is a good way to get people interested in your products and services by using social media, advertising, search engine optimization, branding, and content marketing.

3. Indulging critics

One way to demonstrate the highest level of trustworthiness for your brand is to respond to online complaints promptly and in a timely manner. Your brand must view any complaints as an opportunity to make improvements and improve. Customers may consider the removal of negative feedback as a way to hide grave flaws in the customer experience.

4. There is no budget for marketing in digital form.

A small amount of money spent on social networks or Google advertising will increase the number of visitors to your website or place. Digital marketing allows small-scale businesses to compete against larger companies with a smaller budget for advertising. If managed properly, they can have the ability to pinpoint exactly what they buy as well as how they spend their money.

5. Failing to track results

Digital marketing campaigns are unsuccessful if they aren’t monitored properly. Monitoring the results of your digital marketing is an important step in determining the success of your strategy.


If you are a small business, marketing your business online can be stressful and overwhelming. If you can avoid these mistakes, your efforts will be more effective.

Please contact us if you require assistance or want to improve your digital marketing strategy. We’ll be glad to help.

Do you have any questions or concerns about the management of social media? Feel free to post a comment below.

Beginners Tips To Use Graphic Design To Create Effective Marketing Materials

In this post, I’ll discuss what to consider before creating marketing materials using graphic design.

Like many entrepreneurs, you’re likely to look for ways to boost your marketing campaigns constantly. Unfortunately, if you’re as many entrepreneurs, you only have a little time to spend on it. Graphic design is where it is a crucial component. Graphic design can assist you in creating marketing materials that can reach many more people.

Utilize distinctive graphic designs to deconstruct your competitors

If you design marketing material, you must make it accessible and distinctive. Unique graphics draw attention to people and can increase the visibility of your business. Do not use a generic design. Always use the highest-quality, unique design.

To create effective marketing materials, break up the text and make it more readable.

One of the best ways to employ graphic design in creating efficient marketing materials is to use visual elements to break the text into smaller pieces making it more easily read. This is particularly important when your text is long or long. It is essential to do this since your prospective customer will want the same from your company. You need to comprehend your product to your customers so that it is worthwhile to offer this. Therefore, you must focus on putting the most easily understandable text in your marketing documents. Here are a few examples of this from Handcraft Logo

Utilize images to create visual appeal

One of the most important things you could do when employing graphic design to design successful marketing materials is to use graphics that are visually appealing. Visual appeal is a way to draw your prospective customers. This will help you stand out from your competitors and attract more customers. Today, people prefer appealing designs. Therefore, the more visual appeal you incorporate into your marketing materials, the greater chance you’ll get positive responses from potential clients. This is why it’s the most crucial element you must consider.

Make use of graphics to emphasize the essential aspects.

What are you planning to convey to your customers? One of the most effective methods of graphic design in creating successful marketing materials is to employ images to highlight key aspects. This will help you clarify your main messages to make them easier for customers to be understood. When you design an easy-to-use marketing piece, make sure you make the most critical points to increase your customers’ attention more easily.

Make use of images to create an atmosphere of urgency.

The best method to utilize graphic design in creating successful marketing materials is to employ graphic designs to make the impression of urgency. This can encourage your clients to act right now. Think about a sense of urgency in your message, and you will be able to receive positive feedback from your customers.


First, graphics must be designed to be attractive and straightforward to comprehend. That means your pictures need to be simple but also efficient. In addition, you should be aware of the group you’re aiming to reach. For example, if you’re targeting a younger crowd, it’s possible to use bright, exciting images. On the other hand, if you’re trying to reach an older audience, you might choose to go with more muted colors and more accurate designs.

The other thing you should remember when making graphics is to make them clear and easy to understand. This will enable your audience to comprehend what you’re trying to say quickly. Also, make sure you use headings and subheadings to make it easier for your readers to follow your message.

Hire Us for your Graphic Design.

Social Media For Your Small Business and Choosing the Right Platform
Research has shown that with the increasing rise of social media, small businesses are creating new opportunities to communicate with their customers because spreading your services about your small business has never been any faster or easier
Social Media For Your Small Business and Choosing the Right Platform
[Tweet “Recent survey shows that the greatest advantages of social media for small businesses are generating more business exposure, increasing traffic, and improving search engine (Google, Bing, Ask, etc) rankings.”]

Why social media marketing is important?

As we know that social media is a very powerful tool, especially when it comes to brand awareness, aside from promoting your brand it helps in creating relationships with customers. Social media can help you meet several business goals such as:

– Increases awareness of the organization/brand: You may have seen other brands especially the ones you follow share their products/services on social platforms. By sharing the contents of your brand you make it easier for people to find the products and services you offer.

-Increases your sales: attracting and creating awareness of your brand through social media will definitely generate successful leads.

-It offers great feedback to customers: social media provides a vital role in marketing and creating relationships with customers as it gives you more valuable insight into customer’s behavior and interest.

-Keeps cost down: posting on social media is free, eventually you may want to expand your followers who are interested in your services and make more sales. These social media platforms offer paid adverts, there are no limits to spending on paid adverts – it all depends on your budget.

– Increases traffic to your website: for brands who go beyond just sharing content on social media and have their website listed on their social media pages/profiles, this also lets you get traffic sent to your website as your followers tend to visit your website when you share content from your social media that contains a link to your website. (Very good for bloggers).

-Improves search engine ranking: though social media do not have a direct impact on ranking. It can have a significant impact on search engines such as Google and Bing, the more you share content and engage with your customers the more SEO (Search Engine Optimization) ranking will be and also helps you by providing better and richer content on your social media.

other importance includes:

– Greater favorable perceptions of your brand.
– Identification of new product or service opportunities.
– Able to develop targeted marketing activities for your brand.
– Identification of positive and negative comments to help you boost your relationship with customers and deliver rich content.

How do I choose the best social media platform for my brand?

Choosing the right social media platform/channel depends on the nature of your brand’s product/services or content you provide. If your brand is focused on consumer products or information, then Facebook, Twitter, or Instagram would be a good platform for you to choose.

If your passion is writing business-oriented or professional topics, then a platform like LinkedIn would be suitable for this, as this platform has the ability to reach a more B2B-oriented audience.

There are other platforms such as Instagram, Snapchat, Pinterest, and YouTube which are extremely visual. The choice is yours depending on your goals – for example, brand-building is something that would work well with a visual-oriented platform.

Visual Platforms

The benefits of each social media platform

As totally inclined creatures we are, we have embraced technology that connects us with one another. There are over 200+ social media platforms increasing numbers of users who signup and use these social media platforms. However, a few of them stand out based on their popularity and the number of active users on these social media platforms. The number has exceeded more than 2billion within just five years while they weren’t even a billion back in 2010.

-Facebook: Worldwide use of Facebook exceeds 1 billion people. This is larger than the population of many nations. More than 50% of active users log on every day. Over 2 billion posts are liked and commented on each day and 250 million photos uploaded daily by these active users. Facebook is also available in 70 languages. You don’t have to put in much thought or it’s a no-brainer that a business should have Facebook for its social media presence with this large audience of users. Introducing them with products update or any business changes and setup stores and offers. Users of this platform are between 18 – 49 upward.

-Twitter: keeping an eye on competitors marketing efforts is a great thing Twitter can offer. You can follow this competitor or search them to see what they’re posting, their retweets, and comments. It is also,o a free way to monitor conversations happening about your business, likes and dislikes all kind of ideas to help your improve and be successful. Users of this platform are also between 18 – 49 upward.

-Instagram: This platform’s advantage over others is its all visuals. It is the second most accessed besides facebook which is owned by the same company. Over 1billion active users and over 400 million Instagram users update. It offers users some great visual updates, like “Instagram stories” which are visible for 24hrs (Very great for promotion and announcement. Nearly 50% of Instagram users are between 18  – 44.

-Pinterest: This platform also is visuals, it connects people with interest, cooking, tailoring, housing, photography, etc. Businesses can promote and explore their interests by allowing them to save pins on virtual bulleting boards. It is also the only platform currently that supports visual search. Users of this platform are between the age of 18 – 50.

Things to bear in mind when running your business on social media and be successful

Consistency and valuable content: content needs to be creative, original, controversial, trend-setting to effectively engage your audience. With so many people competing for your customer’s attention if you don’t provide great value they will quickly see out others that do.

Engage and build relationships: the most important thing about social media marketing is to engage and build relationships. Online relationships on social media are actually no different than the offline relationships we are used to building. With regard to social media pages for businesses, many people mistakenly believe that if
someone likes your page and becomes a fan then every update you post to your page will appear in their home feed. This used to be the case, however, unlike Facebook and some others it now uses an algorithm called Edge Ranking which determines who gets to see what and by whom. Basically, it rewards engagement.

[Tweet “Engage with your customers, read their comments, and reply either positive or negative comments, show them they’re well appreciated in order to keep them satisfied. Remember to respond calmly and sympathetically.”]

Be active: show activeness on your online presence for your brand, do not update today and give like 4days or more for the next update. It will be advisable you post 3 or more posts per day. Get collective ideas from other well-known brands or your customer’s feedbacks to keep your followers engaged and active.

[Tweet “Note that, a strong social media presence helps you build brand loyalty and credibility.”]

Use hashtags for your posts: Hashtags are used by social media platforms to gain high visibility of their posts, it allows users who are not following you but share the same interests to find you or the services you offer. They (hashtags) are form of user-generated tagging that enables cross-referencing of content sharing a subject or them.